Everything, Everywhere, All At Once in Marketing: the market wildness

There are two types of people: the ones that love vs. the ones that hate the movie Everything, Everywhere, All At Once (2022) by The Daniels, produced by A24.

As I see it, the first group treats the movie like a work of art (how did they think of that?!). The second one despises how confused the movie presents itself (how dare they create something like that?!).

Well, I respect both. But I’ve got to say, that is one of my favorite movies.

But we are not here to talk about movies – even though I have a list of the ones that truly inspired me so far, and I would love to talk about them.

We are here to talk about how the market, sometimes, feels like a huge mess, just like in the movie:

Confusing. Overstimulating. But, also, full of potential.

What's going on?

If you’ve ever watched Everything, Everywhere, All At Once, regardless of whether you're in the first or the second group, one thing we all agree on: it is a lot of information.

Visual elements, music, interactions between the characters, thoughts and reflections, action scenes… The Daniels did great work daring you to keep up. Sounds familiar?

The market can also be a lot.

And as I sat down to write this, I reflected: it’s so easy to feel lost in the noise.

New platforms. Constant data. A new tool every week. A new trend every hour.

“Okay, let me catch my breath, please!”

The more connected we are, the better for us to keep updated – but the more overwhelmed we might feel.

The Social Media Chaos

I'm pretty sure you've heard about Brain Rot and how our brains are affected by how we use social media.

Now imagine you're a brand trying to get someone’s attention in that environment.

Or a team leader trying to keep your people motivated while everything keeps shifting.

As a marketer, I could say that I'm the professional who is always up to date, always aware of what's happening…

But I totally understand what that means and how the amount of information can impact not only a business – but your life.

Here, of course, we'll focus on how that can impact the business, which is made by people, right?

As humans, we all need certain things to stay healthy, productive, and happy.

With all this information, data, events, interactions… how to surf the chaos, and focus on creating work we’re proud of?

Together we go further

We all want the same things: to be happier, reach our goals, do something good (at least most of us).

So what I see is that we can help each other by keeping a few things in mind:

1. Filter and focus: What do you really want or need to consume from all this avalanche of information?

2. Remember what matters: Inside or outside the company, don't forget the values that make you work every day.

3. Crazy can be good, but go at your own pace: Respect boundaries and try to see things from a different perspective.

The market is wilder than ever, and we can take something amazing from it.

We can learn new things, develop new abilities, think from a different perspective… Just like – Yes, the movie!

Marketing strategies demand that. Now more than ever.

Now, why did I choose to mention Everything, Everywhere, All At Once? Not only as a comparison to the craziness in the market, but because of what I love most about it:

They dared to do something different. Something loud and bold.

To be different, we need to act differently. In small ways, and in big ones.

Whether I’m building a campaign, having a 1:1 with a teammate, or choosing where to focus my team’s energy this quarter.

We need to try as hard as we can to understand what is happening and how we will act on it.

Attitude is key in a world where everyone seems to be doing the same thing, over and over.

With love,

Lara Beatriz Wamser

Cover Image: Everything, Everywhere, All At Once, A24.