A journey in Marketing - and how everything can be an inspiration

Every week, I stop to reflect on the experiences I’ve had since choosing a path in Marketing and Creativity.

I've been in this field for over 8 years now. I became someone who’s always working on a project, having random ideas while lying in bed, or wondering what I’ll do next.

And the funny part? I never imagined myself doing this when I was a kid.

If I hadn't chosen communication, I probably wouldn't have studied in Australia, or backpacked in New Zealand, Vietnam and Thailand, or created a YouTube Channel about traveling, or…

Well, I think about my journey so far and I'm so proud!

How I got here

I know you don't have much time to read about someone else (though you’re welcome to explore my new website for it!)

What you need to know is that I'm an introvert living all these experiences because I chose to dive in Marketing.

Not just because I learned to be creative or because I enjoy developing an idea until it becomes a full project, and we reach what we dreamed of.

But because I love to help people. That's what brought me here.

It all started with that. My favorite projects were always the ones where I could help someone or bring something good to society—whether in the short or long term.

Every small thing is inspiration for those who pay attention

With all these experiences - I'm shocked every time I realized I'm only 25 because I have lived so much! - I ended up realizing that the details are what make us who we are.

Every small moment has brought me here. Even the tiniest brain molecule matters when it comes to having insights.

And that's not only me, or you, or who we know.

It's about brands.

Who builds a brand is one or thousands of humans - made by the same molecules, same structure inside.

Being inspired by other experiences, daily life, people, moments.

How beautiful is that? How we can build something and impact people, sharing the good in us - and making a difference!

But for that, we really do need to pay attention. Inspiration is everywhere, waiting for you to catch the thought, notice the idea, go after it and start a work of art.

It's a process. It is a journey. Sometimes we have a wonderful idea, we want to spread it into the wind so people can hear us, see it!

But it's not the right time. They might not be ready to hear it, see it.

Or the idea is not polished enough, and you have to live a specific experience to finish it.

It takes time. It's like growing a garden: it demands time, resources, the right amount of them, knowledge, and lots of love to flourish.

So here we are

We are all learning all the time. Like I said, all the small moments and experiences transform us and take us to where we need to be.

I’ll learn with you — and maybe you’ll learn something from me too. That's the most beautiful thing for me working with marketing and communication.

How we exchange experiences and insights, how much we can grow together.

It's your time now to notice what you need to accomplish, and how you're going to do that.

I truly hope this inspired you in some way.

And I'm here hoping you will create something meaningful for those who need to hear and see you.

I'll be back soon with more thoughts.

With love,

Lara Beatriz Wamser